Building Momentum: short-term wins, the J-curve, and the Big Mo

The working practice that operationalizes Law 17: at the start of any change effort, list everything the coalition could do. Then identify the 20% of items that would produce 80% of the change. Drop or defer the other 80% of activity. The published research is unambiguous: change efforts fail more often from doing too many things partially than from doing too few things well. Less, focused, is the move.