Why Change is Hard: paradigms, resistance, and the human substrate

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• Rules and patterns that define boundaries; mostly invisible from inside

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• Inability to see outside current paradigm; experts at the old way are worst at seeing the new

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• When is as important as what and where; right act, wrong time = resistance

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• Two-sentence answer to "why this, why now" before launching any change

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• Comfort (no growth), Learning (productive stretch), Panic (threat response, learning stops)

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