Win-Win Thinking: the abundance mentality

Covey's published frame from Habit 4: agreements and solutions that are mutually beneficial and mutually satisfying. Both parties leave the conversation with what they actually needed; neither leaves resentful. Covey's claim is that Win-Win is not a technique, it's a paradigm; you can't fake it. People can tell within a few minutes whether you actually want them to win too, or whether you're just looking for a softer way to win alone.