Sustaining Change and Legacy: anchoring in culture, the long game

Question 1 / 10Press 1–4

Why are stories described as cultural carriers in the published research?

1Because they're entertaining
2Stories are how culture is transmitted from one generation to the next; new behaviors that don't get storied don't get carried forward — the change leader's practice is identifying and telling the new stories
3Because they replace formal documents
4They aren't; data is what carries culture