DefinitionFrom Kouzes and Posner's four decades of survey research (The Leadership Challenge, 1987 onward; updated data in The Truth About Leadership, 2010): when asked what they look for in someone they would willingly follow, respondents across cultures and decades give the same four answers above all others. Honest (85% of respondents), Forward Looking (70%), Inspiring (69%), Competent (64%). Intelligence and Broad Mindedness follow further down. The remarkable finding is the stability across years and cultures: the same four climb to the top no matter who is sampled.
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