Persuasion: ethical influence and the Maxwell Law of Buy-In

Question 1 / 10Press 1–4

What's Maxwell's published Law of Buy-In, and why does the order matter?

1People buy into the vision first, then the leader
2People buy into the leader, then the vision; a great vision presented by an untrusted leader fails, a modest vision presented by a trusted leader passes
3Vote first, persuade second
4Selling the vision is enough on its own