Goals: SMART and meaningful

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• Objective + Key Results (Grove/Doerr): qualitative goal, measurable signals

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• There's a credible path from here to there, even if stretched

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• Serves a named role and value, not just looks like a goal

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• Anyone can steer; charting the course is what SMART does

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• Adds Actionable, Divided, Communicated, Assimilated, Measured, Adjusted

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